It’s a daily struggle to make each sign more unique and eye catching. In busy cities and towns across the country, every business deserves to have a sign that tells their customers “hey, I’m here”. It is our job to make it get noticed. Sometimes as a designer you find something in the logo, a font or a color to work with, or a shape or material that matches their industry.
Finding that special niche can more challenging than building the actual design. But, it is essential for the successful sign to stand out among the rest…..
If you are a small business, you will invest in advertising to be successful. An on-premise sign is the most effective, yet least expensive form of advertising.
Signs are your 24/7/365 sales team! They are your voice on the street – Shouting to passing cars and customers, directing them into your doors.
Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually. If you customer passes your place 50 to 60 times a month go to and from school and work – than your sign needs to grab their attention each time they pass!
It may remind your the loyal customers that you have great pricing!
It entices new business!
A few years ago, a sign manufacturer performed a study of its clients to find out whether their signs were bringing in customers. The businesses surveyed were a year or less old and the surveys were conducted within 30 to 45 days after the installation of a new sign. Thousands of shoppers were asked, “How did you learn about us?”
The results, shown in Table 1, clearly demonstrate that the signs attracted half of the start-up businesses’ new customers – more than any other form of advertising the businesses used and even more than their word-of-mouth referrals.
Naturally, as your business becomes more established, more of your sales will come from repeat customers and fewer will be directly due to your sign. But that does not mean the sign has become unimportant. On the contrary, you must constantly remind your regular customers that you are there. Even more importantly, studies show that on any given day, as many as 35% of the people passing your business have never seen it before and could become first-time customers because of your sign.
WHO DID YOU MISS TODAY???