Sure, it is easy for us to stand here as Owners of a Sign Company and say “this business needs more signs”. Of course, we want to sell more signs. But consider this from ‘The Economic Value of On-Premise Signage”, conducted by the University of San Diego School of Business Administration.
* Changes to building signage (e.g., the improvement, addition or replacement of signs) resulted in an average weekly sales increase of 5 percent.
* The increase in weekly sales at the 21 sites that had changes to building signage ranged from .3 percent to 23.7 percent.
* The addition of pole signs and plaza identity signs resulted in a 4 to 12 percent increase in weekly sales at the 9 sites where two types of signs were added.
* The addition of small directional signs indicating entry and exit routes resulted in sales increases ranging from 4 to 12 percent. This was attributed to these sign’s ability to guide a site-bound shopper more than any specific advertising effect.
* The study concludes that “the advertising effect of additional building, pole or multi-tenant signs can be credited with a 5 to 10 percent increase in a site’s revenues.”
We installed a Electronic Message Center at a local restaurant and although they have been opened for almost a year – the new sign “awakened” the community and their sale went up 17%! Upgrading an existing sign with a vibrant, full color digital print may remind old customers you are there – as well as attract new customers! Fresh paint on an old Pylon Sign will even attract attention! Don’t miss the customer that has driven by your place – and never knew you were there! Get their attention with an upgraded sign!